APL Partnerships
Structured partnership opportunities with Australia's largest powerlifting federation.
About APL
The Australian Powerlifting League is a national federation delivering professionally run competitions, structured athlete pathways, and a growing strength community across Australia.
APL operates with 35 affiliated gyms nationwide, over 2,000 unique competitors, and 2,556 competition entries in 2025. The single Nationals weekend drew 3,000+ total attendance and 34,000+ livestream views across three days.
APL partners connect with a high-engagement strength audience that engages consistently throughout the competition calendar, not just during major events.
Competitive Lifters
Active competitors and aspiring athletes dedicated to the sport of powerlifting.
Coaches & Gym Owners
Industry professionals invested in athlete development and facility growth.
Strength Spectators
Engaged fans following competitions, livestreams, and event coverage.
Performance Consumers
Investing in training, recovery, apparel, and performance-related services.
APL maintains an active national database of over 4,500 contacts, with strong engagement across event communications and livestream releases.
Each event offers structured presenting and partner positions with measurable outcomes.
APL offers two primary partnership pathways.
Annual Federation Partnerships
Designed for brands seeking year-round alignment with APL's national calendar and communications.
- Official Federation Partner (limited)
- Gold Partners
- Silver Partners
Event-Only Partnerships
Designed for brands aligning with a specific event within the APL calendar.
- Presenting Partner (1 per event)
- Event Partners
- Deadlift showcase sponsor
- Prize pool sponsor
- Livestream segment sponsor
- Weigh-in sponsor
- Athlete room sponsor
APL provides structured reporting and measurable outcomes for partners.
Attendance Metrics
Post-event attendance data and engagement reporting.
Livestream Data
Viewership performance metrics and reach analytics.
Tracked Reporting
QR code and link performance tracking where applicable.
Content Assets
Professional event imagery and branded content delivery.
Partnerships are reviewed post-activation to ensure clarity around outcomes and future alignment.
A structured membership layer expanding participation and creating additional digital touchpoints for partners throughout the year.
Free Registration Tier
Open access registration driving database growth and initial engagement.
Livestream Access
Competition livestream access via registration, expanding digital reach.
Educational Resources
Training content supporting athlete development and ongoing engagement.
National Communications
Ongoing member communications driving partner visibility year-round.
4,500+
Active National Database
Additional digital touchpoints for partner brands throughout the competition calendar.